Alison Palmer

Alison Palmer is the Head of Marketing at Methods, bringing over 25 years of B2B experience in enterprise software and services. A dynamic and creative marketing leader, Alison has a proven track record of crafting and executing innovative demand generation and communication strategies across multiple sectors and territories. She thrives on thinking strategically, adhering to briefs, and embracing agile marketing practices when backed by evidence.

Alison is skilled in managing high-performing teams, igniting their passion to deliver outstanding results. Her expertise spans marketing strategy planning, demand creation, events, marketing automation, and building robust pipelines. She is adept at nurturing lead lifecycles, managing PR and agency relationships, and guiding teams through M&A transitions.

Alison is also highly experienced in budget management, coaching, and mentoring, empowering her teams to reach their full potential. A self-starter with a strategic mindset, Alison excels in driving marketing initiatives that align with business objectives, consistently delivering impactful results.